Online

Partner

Program

Sell DHZ. ONLINE at scale.

DHZ is one of the world’s largest commercial fitness manufac turers. We’re opening a strictly selected network of webshop partners across Europe and we’re looking for serious online retailers.

B2B sales are moving online. DHZ is part of it

The commercial fitness equipment market is undergoing a structural shift. More and more gym owners, studio operators and B2B buyers research and purchase equipment online. Webshops that carry the right brands, with the right logistics and service, are winning.

DHZ has equipped 25,000+ gyms worldwide and processes up to 50,000 machines per month. We have the stock, the range, and the production capacity to make you competitive — reliably, month after month.

25,000+
gyms equipped worldwide
50,000
machines / month
95%+
components made in-house
6+
EU-ready product lines

Built to Scale. Built to Win Together

We don’t just provide products. We give you the tools, content, and support to build a profitable

online channel — with clear rules that protect everyone in the network.

Outstanding products
Certain DHZ product lines, such as TITAN, offer strong margins and excellent campaign opportunities for your online shop.
DHZ Customer Portal
Manage orders and reservations online 24/7, view Europewide availability, and use dropshipping via our customer portal.
MAP Pricing Protection
Minimum Advertised Price rules expected for DHZ branded products across all partners. No race to the bottom.
Online-Optimised SKU list
A curated product range approved for online retail — free weights, benches, racks, and functional equipment.
Flexible Fulfilment Options
Full container orders, or pull from our German hub and European local hubs — you choose what fits your model.
Product Content & Media
Professional imagery, spec sheets, and product descriptions ready to publish. Free access to DHZ media library.

DHZ or private label. The choice is yours, we support it.

DHZ produces exclusively commercial-grade strength equipment. Every product is built to last in a professional gym environment — which means your online customers get a product they wont return.

What makes DHZ webshop-suitable:

Compact, optimised packaging — lower shipping costs, higher margins
Minimum 3 mm frame thickness, hardened steel rods, precision bearings
Injection-moulded upholstery on premium lines for zero wear complaints
Redesigned Z-frame structures — lower cost, same strength
Prepaid warranty extensions available up to 7 years — a powerful online conversion tool.
EASY STARTERS

🪑  Benches & racks

⚙️  Cablemotion

💪  Plate-loaded machines

SECOND STEP

🏋️‍  Selectorized machines

🏃  Cardio

Why We Keep the Network Small

Price erosion destroys brands — and destroys margins for every partner in the channel.

No price
wars
MAP
enforced
Distributor
network protected
Brand value
maintained

Ready to Sell DHZ Online?

Let’s See If We’re a Fit.

Takes about 10 minutes. No commitment. We review

every application and respond within 48 hours.

1. Company & Market Presence
Years active as an online retailer
Primary customer type
2. Online Business Scale
Approx. annual online revenue (€)
Share of fitness equipment in total sales
Main countries shipped to
3. Product Portfolio & Positioning
Which product categories do you currently sell online?
Your webshop positioning
How do you present brands online?
4. Logistics & Service Capability
Warehousing
Typical handling of heavy / bulky goods
After-sales & returns
5. Brand & Channel Responsibility
How do you handle premium or complex products?
Are you willing to
6. Commercial Intent
Potential annual DHZ purchase volume (€)
Cooperation interest
7. Finish
5 - 4 = ?
Reload

Please enter the characters shown in the CAPTCHA to verify that you are human.